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Norris Sales Announces Women’s Business Enterprise Certification

Norris Sales has announced that it is now a certified Women’s Business Enterprise (WBE). The WBE designation, given by the Women’s Business Enterprise National Council (WBENC), is recognized nationwide by corporations, non-profits, government agencies and educational institutions as a third-party certifier of businesses owned and operated by women in the United States.

As a WBENC-Certified Women Business Enterprise, Norris Sales can help customers fulfill some of the supply-chain diversity needs in the contracts they win, according to Karen Zajick, President/Owner of Norris Sales Company, Inc. 

“What we hear all the time from our customers is that it’s really difficult to fulfill some of the WBE  requirements they have when they get contracts. This certification represents a win for our customers on two fronts, it helps them fulfill their contractual requirements to win more deals and allows them to continue to use Norris Sales for all their equipment needs.”

For Zajick, being a WBE certified business is also a way to encourage future women entrepreneurs. 

“The hope is that women realize they can be in any business they are interested in pursuing, period. Secondarily, my selfish hope is that it translates into getting more women into our industry,” she says. “[Equipment distribution, rental and supply] has traditionally been a very male-oriented business however I have seen a shift in recent years where more and more women have entered the industry and have taken on greater leadership roles."  

Taking a Leadership Role

Seeking WBE certification isn’t the only latest forward-looking role for Zajick. In January 2016, she became the northeast regional director for the board of Associated Equipment Distributors (AED), an international trade association representing companies involved in the distribution, rental and support of equipment used in construction, mining, forestry, agriculture and other industries.

Zajick says she is looking forward to learning from her colleagues in the AED and “being able to contribute something to the industry that has given me so much.”

Both on a personal level and as a representative of Norris Sales, Zajick says she and the other members of the company’s leadership team appreciate any opportunity to leverage the knowledge gained over 60 years in business to improve the customer experience and the industry as a whole.